READER IN FRANCE OR GERMANY, Difficult times call for doing things a little differently. Think James Bond’s famous martini request: “Three measures of Gordon's, one of vodka, half a measure of Kina Lillet, shake it over ice, and then add a thin slice of lemon peel.” Did you catch the twist? A thin slice of lemon peel. Something that makes it stand out. Yes, it’s Friday. But the real reason I bring up James Bond’s martini is this: Right now, our economy is decidedly shaken (not stirred). As a fundraiser, you need to adjust a little. Your fundraising needs that twist. Because when inflation rises and GDP falls . . . when economists’ grim faces are repeat performers on your TV screen . . . when Wall Street Journalists quibble over the definition of “recession” . . . you cannot put on blinders and soldier on with fundraising as usual. In our Forgotten Foundations of Fundraising webinar on Fundraising When Times Are Bad, our experts are going to tell you why the same old status quo won’t cut it. And they’ll suggest what your twist (or twists) needs to be. On Tuesday, October 25, from 3:00 to 4:00 p.m. Eastern, Ken Brissa, CEO of the Phoenix Rescue Mission, will join Austin Detwiler and Kyle Vander Meulen to give you all the tips and tricks you need to ensure your fundraising program doesn’t falter along with the markets. Register Here Remember: Americans are the most charitable people on earth. No hyperbole. That won’t change just because of a recession. So your fellow citizens won’t feel burdened by your continued outreach . . . they’ll be grateful for the opportunity to continue giving. But not if you don’t adjust your approach to your donor relationships. Join us to learn how to nourish and deepen them . . . and how to emerge from this recession stronger than ever. See you on the 25th! Cheers, Jon P.S. Don’t miss this can’t-miss opportunity to bring your fundraising strategy in step with the times. Tuesday, October 25, from 3:00 to 4:00 p.m. Eastern—learn from the pros what twist will make your connection with your donors even stronger. _ Jonathan Hannah Director of Education Center for Civil Society